Johan's interest in cars originates from his father, who had beautiful family cars like a Jaguar E-Type, Jaguar Mark X, Volvo 164 and others. Initially Johan started out as a graphic artist, but he soon realised that photography was his great passion. He has worked in the car industry for 20 years and his first customer was SAAB Cars in Sweden, where he was working for the PR-department. Pretty soon he was transferred to the studio for their sales catalogues, where he was offered to work with their high-end brand models. Based in Gothenburg, Sweden, Johan spends a lot of time travelling and photographing for both Swedish and international customers all over the world like Volvo Cars, Volvo LV/Trucks, Polestar, Volvo Ocean Race/Puma, Volvo Penta, Husqvarna Global, Husqvarna Construction, Sony Ericsson, IKEA and others. He received the Golden IAA, International Automotive Award in 2008.